(Based on Use in Commerce) (Based on 44(e)) Apparatus for recording, transmission and reproduction of sound or images; Data processing equipment, namely, computers; recorded and downloadable computer software and software applications for video production and editing, content distribution, monetization, data visualization, social media, gaming, fan engagement, consumer analysis, geolocation, virtual and augmented reality; Recorded content, namely, video in the field of sports and racing, sporting and racing events, sports teams, sports highlights and sports events; prerecorded media content, namely, video in the field of sports and racing, sporting and racing events, sports teams, sports highlights and sports events; Downloadable electronic publications and electronic publications recorded on computer media in the nature of news articles, magazine articles, e-zine articles, photographs, scores, statistics in the field of sports; (Based on 44(e)) (Based on Intent to Use) Scientific, photographic, cinematographic, optical, signaling, and teaching apparatus and instruments, namely, cameras, microphones, mixers, and local encoders; telecommunications transmitters; Downloadable cloud-computing software for video production and editing, content distribution, monetization, data visualization, social media, gaming, fan engagement, consumer analysis, geolocation, virtual and augmented reality

(Based on 44(e))Providing access to content, websites and portals on the internet; providing multiple-user access to data on the Internet in the field of sports and racing, sporting and racing events, sports teams, sports highlights and sports events; telecommunication of information, namely, transmission of information on telecommunication networks in the nature of web pages; Providing access to web sites on the internet; Live transmissions of sound, video and information that can be displayed via home pages on the internet; providing access to a computer database; Telecommunications, namely, digital telecommunications services; Information about telecommunication; Communications by computer terminals and by fibre optic networks; Radio and telephone communications; Provision of access to a global computer network; telecommunications services, electronic bulletin board services; Providing telecommunications connections to a global computer network; News agencies services for electronic transmission; Radio and television broadcasting; Teleconferencing services; Electronic messaging; Rental of access time to global computer networks; Computer communication, namely, communication by computer terminals; providing Internet access

(Based on Use in Commerce)Design and development of computer hardware and software; computer services, namely, website hosting services; Software as a service (SAAS) services featuring software for video production and editing, content distribution, monetization, data visualization, social media, gaming, fan engagement, consumer analysis, geolocation, virtual and augmented reality; rental of computer and application software; IT consultancy; Design, creation, hosting and maintenance of websites for others; design, development, installation, maintenance, updating, improvement or rental of computer software; (Based on 44(e)) (Based on Intent to Use) IT services, namely, technical support services in the nature of troubleshooting of computer software problems; computer software development, computer programming and computer software implementation; advisory and information services in the field of computer programming of software and software applications in the field of sports and sports events; Data duplication, namely, media duplication of data and digital information; data conversion of electronic information; data coding services, namely, computer code conversion for others; Conversion and digitalization of documents and data into electronic form; design and development of computer systems for the storage of data; Computer programming; Conversion of data or documents from physical to electronic media; Software research and development; Scientific and industrial research, in particular in the field of computing, namely, technical research; Research and development of new products in the field of information technology; Design, development and maintenance of computer software, namely, computing tools and systems for updating of databases; Design and development of computer goods, namely, computer programs and software; Cloud computing featuring software for video production and editing, content distribution, monetization, data visualization, social media, gaming, fan engagement, consumer analysis, geolocation, virtual and augmented reality; Rental of computer and application software for use in cloud computing; Design, setup, maintenance and hosting of websites for others; Research, development, design and consultancy in the field of computer hardware, computer software and telecommunications networks; Programming, development and engineering in the field of computing; Programming of operating software for accessing and using a cloud computing network; Creation and installation of computer databases; software technical assistance, namely, troubleshooting of computer software problems