The mark consists of a stylized depiction of King Kong holding a large light brown coffee bean that is separated down the center of the bean. The depiction of King Kong features dark brown fur with light brown lines throughout to indicate some lighter colored hair, with a white face that has dark brown eyes and dark brown lines for the nose and mouth. Underneath each eye is a thick gray curved line. Underneath the depiction of King Kong is the large stylized wording "MR. KONG" in dark brown capital letters, with the "O" featuring a small dark brown vertical line in the center, which renders the "O" as a stylized coffee bean. Underneath "MR. KONG" is the smaller stylized wording "COFFEE COMPANY" in dark brown capital letters.