advertising and marketing services, namely, providing call tracking, monitoring and reporting services in response to advertising for business purposes; advertising and marketing services using call tracking and call monitoring analytics; Marketing services in the nature of inbound call monitoring services, namely, identifying and reporting inbound calls for business purposes; Marketing consulting regarding call performance reports based on tracking the number of calls and tracking, evaluating and reviewing recorded calls, all of the foregoing to improve sales and employee performance and customer service quality

Telecommunication services, namely, call screening, call recording, and call forwarding services featuring call tracking, call monitoring, call recovery, and call analytics; Click-to-call services, namely, Voice over Internet Protocol and mobile telephone communication services initiated via web links on computers or mobile device

Platform as a service (PAAS) featuring computer software platforms for call tracking, call monitoring and call recovery to track performance and collect data for marketing and advertising purposes; Cloud computing featuring software for use in sales and marketing and call centers, namely, for use in providing management, monitoring, reporting, marketing attribution, and analytics of telecommunication, Voice Over IP, SMS Messaging, call routing, pay per call tracking, affiliate programs, affiliate tracking and media buying; Software as a service (SAAS) services in the nature of hosting software for use by others in the field of sales, marketing and advertising, namely, for use in providing management, monitoring, reporting, marketing attribution, and analytics of telecommunication, Voice Over IP, SMS Messaging, call routing, pay per call tracking, affiliate programs, affiliate tracking, media buying, click arbitrage as well as compliance monitoring of publishers, advertisers and affiliates; Software as a service (SAAS) services featuring fraud detection software