The mark consists of side view of a pink flamingo with purple shading in its feathers and leg, facing left, standing on one leg with the other leg bent in a ninety degree angle that gives the appearance of a "p" with a black and white beak and a black circle eye wearing a gold crown on its head that is open at the top and a pink round bead necklace around its neck. The flamingo is the "p" in the word "pretty" written in pink cursive lettering. To the right of that are the words "in pink" written in pink all cap letters, where "in" is on top of "pink". To the right of that is the word "flamingo" in pink cursive writing. Under flamingo is the word "boutique" in black all cap letters. Scattered in the background of the mark are many dots in pink and black. White is claimed in the beak only, and any white in the rest of the mark is not claimed and merely represents background only.