Computer software to enable uploading, downloading, accessing, posting, displaying, editing, tagging, blogging, streaming, linking, and sharing electronic media via computer and communication networks for database management and facilitation of communication and data transmission in the field of social networking; downloadable software in the nature of a mobile application to enable uploading, downloading, accessing, posting, displaying, editing, tagging, blogging, streaming, linking, and sharing electronic media via computer and communication networks for database management and facilitation of communication and data transmission in the field of social networking; downloadable software via the internet and wireless devices; downloadable software for computers to enable uploading, downloading, accessing, posting, displaying, editing, tagging, blogging, streaming, linking, and sharing electronic media via computer and communication networks for database management and facilitation of communication and data transmission in the field of social networking, for portable handheld digital electronic communication devices, mobile devices, and wired and wireless communication devices for facilitation of communication and data transmission in the field of social networking; downloadable electronic books, magazines, periodicals, newsletters, newspapers, and journals, all in the field of social networking; downloadable audiobooks and digital audio files all in the field of social networking; computer software for use in uploading, downloading, reading, displaying, purchasing, sharing, linking, blogging, lending and accessing electronic publications; computer software for displaying, receiving, reading, purchasing, accessing and storing downloadable electronic publications, syncing electronic publications with portable electronic apparatus, loaning and sharing electronic publications with third parties and sampling electronic publications; electronic mail and messaging software; software and software applications to enable transmission, access, organisation and management of text messaging, instant messaging, online blog journals, text, web links and images via the Internet and other communications networks; computer software for use as an application programming interface (API) for computer software which facilitates online services for social networking, building social networking applications and for allowing data retrieval, upload, download, access and management

Computer services, namely, creating an on-line community for registered users to engage in social networking; hosting an online website community for registered users to share information, photos, audio and video content; creating an online community for registered users to participate in discussions, to share content, photos, videos, text, data, images and other electronic works, and engage in social networking; creating an online community for registered users to participate in discussions relating to books, book reviews and recommendations for books; information, advisory and consultancy services relating to all the aforesaid

Providing online computer databases and online searchable databases in the field of social networking; online social networking services; Providing information in the field of social networking; providing social network information from searchable indexes and databases of information, including text, electronic documents, databases, graphics and audio visual information, on computer and communication networks; advisory and consultancy services relating to all the aforesaid