The mark consists of the outline of a highly stylized depiction of the boot heel region of Missouri in the color black with a white background. The wording "EST. 2017" and "KERRY'S BOOTHEEL LLC BUTTKICK'N & FINGERLICK'N" appear in the color black at the top of the design. A brown, light brown, and dark brown boot with a gray and black sole with black accents, and a dark brown boot pull with three light brown circles on the boot pull appears in the center of the design kicking a pink stylized pig that it is outlined in black with a dark pink nose, tongue, inner ear, and with dark pink on the pig's back. The pig's eyes and hooves are in the color black. There are white spots on the top of the pig's head and back. There are red and orange spots on the pig's face, body and legs. Beneath the pig are red, orange, light brown and black charcoals that appear to be on fire. The fire appears in the colors red and orange. The wording "BAR-B-QUE SAUCE" appears in the color black beneath the charcoals. A red, light brown, and black piece of charcoal appears to the right outside the black outline of a highly stylized depiction of the boot heel region of Missouri. A red star with four points that is outlined in black appears beneath the stylized boot. The wording "16 FL OZ" appears in the color black to the bottom right of the design.