The mark consists of the wording "EL SUSHI LOCO" in white and outlined in black, superimposed over a partial red circle that is above a black banner, outlined in red. On the banner is the wording "CON SABOR A CULIACAN!" in white. To the right is the image of a man in white, outlined in black and shadowed in red at the top and lower right, with black vest and cape, white shirt with black cuff, black neck bandana with white polka dots, and black mustache, irises in the eye, eyebrows, and hair. On his head is a white sombrero with black geometric detailing and outlined in black. The man is holding black chopsticks in his left hand. There is also black paint spatter on the right side of the image.