The mark consists of a black circle in which appears vertically across the center the words "Jack O' Lantern", with the "J", "O", and "L" capitalized, and underneath the word "J O U R N E Y", with each letter separated and in capitals. The lettering is orange and orange-red. Above "Jack O' Lantern" are five purple drawings of flying bats. Beginning at the bottom center of the globe, a meandering purple road travels north to intersect with the lettering. At each side of the beginning of the road is a narrow purple streak that follows along the circumference of the globe up to the lettering. Also, in the beginning of the road are three drawings of dark orange, yellow, and brown carved pumpkins, with their facial features and glowing with an interior yellow light.