Providing on-line non-downloadable software which enables users to set a demographic target for a marketing campaign, select the type of marketing and advertising activities to be utilized in order to reach the demographic target, select the budget for the desired marketing and advertising activities and approve the execution of the marketing and advertising activities by third parties on the user's behalf; providing on-line non-downloadable software which enables users to input marketing leads and data received into a user's marketing automation or customer relationship management databases; providing on-line non-downloadable software which tracks marketing leads and ranks the quality of the generated; providing on-line non-downloadable software for the electronic storage and management of data; providing on-line non-downloadable software for standardizing and inputting of data from one computer software program to another; providing a web site featuring technology that enables users to set a demographic target for a marketing campaign, select the type of marketing and advertising activities to be utilized in order to reach the demographic target, select the budget for the desired marketing and advertising activities and approve the execution of the marketing and advertising activities by third parties on the user's behalf; providing a web site featuring technology that enables users to input marketing leads and data received into a user's marketing automation or customer relationship management databases; providing a web site featuring technology that tracks marketing leads and ranks the quality of the generated; providing a web site featuring technology for the electronic storage and management of data; providing a web site featuring technology that for standardizing and inputting of data from one computer software program to another