TV AD MEASUREMENT FOR DISRUPTIVE BRANDS - Trademark Details
Status: 700 - Registered
Serial Number
88097143
Registration Number
5718327
Word Mark
TV AD MEASUREMENT FOR DISRUPTIVE BRANDS
Status
700 - Registered
Status Date
2019-04-02
Filing Date
2018-08-29
Registration Number
5718327
Registration Date
2019-04-02
Mark Drawing
4000 - Standard character mark
Typeset
Attorney Name
Law Office Assigned Location Code
L50
Employee Name
LEE, JEANIE H
Statements
Goods and Services
Providing marketing consulting in the field of television advertising; media buying advice, namely, advising the client how much media time, and at what times the client should be purchasing advertising; providing consulting services in the field of planning, buying, and placement of television advertising; business monitoring and consulting services, namely, gathering, analyzing and providing real-time viewer attention and sales conversion analytics for television advertising; consumer strategy business consulting in the field of television advertising, namely, the compiling and use of viewer attention and sales conversion analytics for understanding and predicting consumer engagement and wear out of creative content in determining the effectiveness and performance of television advertising campaigns; electronic monitoring of viewer attention and engagement for television advertising; compiling and analyzing statistics for determining audience ratings of television advertising; business consulting services in the field of marketing effectiveness of television advertising featuring the tracking of advertising spending and number and frequency of airings, as well as assessing how consumers interact with television advertising campaigns via personal digital communications devices
Goods and Services
Measuring television audience size and composition for others via electronic data collection
Classification Information
International Class
035 - Advertising; business management; business administration; office functions. - Advertising; business management; business administration; office functions.
US Class Codes
100, 101, 102
Class Status Code
6 - Active
Class Status Date
2018-09-07
Primary Code
035
First Use Anywhere Date
2018-09-18
First Use In Commerce Date
2018-09-18
International Class
042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software; legal services. - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software; legal services.
US Class Codes
100, 101
Class Status Code
6 - Active
Class Status Date
2018-09-07
Primary Code
042
First Use Anywhere Date
2018-09-18
First Use In Commerce Date
2018-09-18
Current Trademark Owners
Party Name
Party Type
30 - Original Registrant
Legal Entity Type
03 - Corporation
Address
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Trademark Owner History
Correspondences
Name
MICHAEL A. COHEN
Address
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Trademark Events
| Event Date | Event Description |
| 2018-09-01 | NEW APPLICATION ENTERED IN TRAM |
| 2018-09-07 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| 2018-12-12 | ASSIGNED TO EXAMINER |
| 2018-12-20 | NON-FINAL ACTION WRITTEN |
| 2018-12-20 | NON-FINAL ACTION E-MAILED |
| 2018-12-20 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| 2019-01-14 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| 2019-01-14 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| 2019-01-14 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| 2019-01-14 | TEAS AMENDMENT OF USE RECEIVED |
| 2019-01-15 | USE AMENDMENT FILED |
| 2019-01-15 | AMENDMENT TO USE PROCESSING COMPLETE |
| 2019-02-06 | USE AMENDMENT ACCEPTED |
| 2019-02-06 | APPROVED FOR REGISTRATION SUPPLEMENTAL REGISTER |
| 2019-02-07 | NOTICE OF ACCEPTANCE OF AMENDMENT TO ALLEGE USE E-MAILED |
| 2019-02-22 | ASSIGNED TO LIE |
| 2019-02-28 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| 2019-04-02 | REGISTERED-SUPPLEMENTAL REGISTER |
