Downloadable computer software for smartphones, tablet computers, handheld computing devices, desktop computers, and other electronic devices to enable the sharing, commenting on, posting, uploading, downloading, accessing, streaming, linking, and blogging media and informational content for social media over the Internet, in the fields of pets for pet owners to share information, ideas and values; computer software for sending and receiving electronic correspondence, images, audio, video, and other content primarily relating to pets and pet owners for social media via computer and communication networks; computer search engine software allowing pet owners to search for goods and services for pets; computer software that allows pet owners to search, access, and otherwise utilize online databases for the purposes of storing and retrieving correspondence, images, audio, video, and other content in the field of pets, pet products and pet services; Pet apparel, namely, coats, jackets, boots, socks, hats, caps, scarves and sweaters for pets, pet leashes, pet collars, pet harnesses, pet beds, pet cushions, backpacks for pets, blankets for pets, pet feeding bowls, pet water bowls, pet mats, pet chew toys, pet care products, namely, shampoos, soaps, lotions, gels, creams, sprays, deodorants and disinfectants for pet health and hygiene, pet grooming equipment, namely, combs, brushes, nail clippers, toothbrushes, pet cleaning scrubs and brushes, pet baths, pet soaking tubs, pet food, nutritional supplements and vitamins for pets; Clothing for men, women and children, namely, T-shirts, sweatshirts, sweatpants, leggings, pants, shorts,coats, jackets, socks, hats, caps, scarves and sweaters; Educational and entertainment services, namely, conducting live conferences, classes, seminars, workshops, tele-seminars, online webinars, and programs in the fields of social media, online communities, advertising, marketing, and promotions, and distribution of printed materials in connection therewith in hard copy or electronic format on the same topics all focused on the online pet community and the pet products and services industry; training courses in strategic planning relating to advertising, promotion, marketing, and business all focused on the online pet community and the pet products and services industry, providing newsletters in the field of pets, pet care, pet grooming, pet feeding, pet nutrition, pet breeding, pet insurance, pet adoption and pet ownership via e-mail, providing on-line information via the Internet in the field of pets, pet care, pet grooming, pet feeding, pet nutrition, pet breeding, pet insurance, pet adoption, pet ownership, pet industry trade shows and pet products distribution; Advertising services, namely, providing advertising space to third parties on web pages accessible via global computer networks; advertising the goods and services of others over the Internet promoting the sale of goods and services through a consumer loyalty program; Educational services, namely, information collection and dissemination services via the Internet and social media to provide information of general interest to pet owners, providing consumer information in the field of pet products and pet services, namely, providing consumer rating information, consumer referral information, consumer recommendations, coupons and price discount information; Electronic publishing services, namely, online publishing of works of others, namely, user-created text, audio, video, and graphics; providing online journals and web logs for user-created content; On-line retail services, namely, the operation of an on-line pet product store