The mark consists of a depiction of a gray skeleton with a green beard and chewing a green piece of straw, wearing gray clothing superimposed in front of a yellow, tan, orange, black and red apocalyptic cityscape and sky with a tan and orange man with a pickax lying in the rubble. In the cityscape is a green sign with the black terms "A HAZY IPA DRY HOPPED WITH IDAHO 7 HOPS 5.7% ALC./VOL. SERVE AT 40 F" and a hexagon shaped sign in gray, yellow and orange with the gray terms "MASON'S BREWING CO", such scene being in front of a red circle over a tan circle within which is the red term "MASON'S" and a depiction of a hop in red, all of which is set above and below strings of green hop vines over black lines and above a green banner with the gray wording "END OF DAYS HIPSTER APOCALYPSE II OF IV".