The mark consists of the wording "CHIMI CHANGA" in stylized font outlined in purple and white with gray shadowing. The word "CHIMI" is above the word "CHANGA". In the word "CHIMI", the "C" in the mark is blue with various circles or circular designs comprised of one or more of the following colors: green, yellow, orange, purple, red, and pink. The letter "H" in the word "CHIMI" is comprised of diagonal stripes in pink, yellow, orange, green, and blue, the first "I" is pink outlined in yellow with green circles, the "M" is green and pink, and the final "I" is a blue plaid pattern. In the word "CHANGA", the letters are pink with a curving rainbow stripe running across all the letters in orange, pink, green, blue, red, and yellow, the letter "C" has yellow circles in the top part of the letter, and both letters "A" have hearts in the middle.