video game development services for others, namely, business development services; video game development services for others, namely, platform management and app store services; video game development services for others, namely, user interface and user experience optimization; video game development services for others, namely, gameplay systems and flow optimization; video game development services for others, namely, guidance on video game content, culture and sensitivities; video game development services for others, namely, localization services; video game development services for others, namely, regulatory updates; video game development services for others, namely, hardware and software standardization services; Video game development services for others, namely, monetization loops and flow optimization services; video game development services for others, namely, data analytics services; video game development services for others, namely, in-game advertising services; video game distribution services for others, namely, global publishing services; video game distribution services for others, namely, continued marquee featuring; video game distribution services for others, namely, user acquisition services; video game distribution services for others, namely, app store optimization services; video game distribution services for others, namely, search engine optimization services; video game distribution services for others, namely, advising on app store best practices; video game distribution services for others, namely, providing A/B testing services; video game distribution services for others, namely, cross promotion services; video game distribution services for others, namely, marketing services; video game distribution services for others, namely, public relations services; video game distribution services for others, namely, arranging partnerships; video game advertising and promotion services; video game publishing services