Computer application software that enables broadcasting, consumer engagement, advertising, mobile analytics, geomarketing, smart city analytics and operations; location intelligence software for managing data and providing analysis using geographical information systems, location intelligence and geospatial analysis; Data analysis software for use with geographical information systems applications; software for implementing models for data analytics, statistical analysis, information retrieval, machine learning, data science, artificial intelligence, deep learning, natural language processing, computational linguistics, statistical learning, supervised learning, unsupervised learning, data mining, predictive analytics and business intelligence; software for defining and executing mobile advertising and promotional campaigns, for inferring profiles, for audience segmentation, and for tracking and reporting on consumer behavior, trends, and response to advertising and promotional campaigns; programmatic advertising software for creating, disseminating, and managing advertisements for purposes of brand advertising; software for maintaining or operating smart city infrastructure, and for tracking and reporting on people movement and behavior, trends and insights; software for connected cars, vehicles and human driving patterns to retrieve data collected in the course of driving a vehicle, infer user intent, translate into user profiles and segments, manage transactional data, provide statistical analysis, and produce notifications and reports; software for implementing, offering and providing financial services; software for managing, monitoring, tracking and organizing enterprise business data and enterprise business; software for providing structured searchable data with inferred user profiles and segments, for publishers, app developers, advertising exchanges, programmatic networks, carriers, telecommunication companies and mobile network operators