The mark consists of the phrase "Appalachian Apocalypse!", including an exclamation point, appears in white, all-capital block letters, with a black outline and with jagged edges on the following letters: all "A"s; all "L"s; the "H"; the "E" and the exclamation point. The block letters and exclamation point have an orange drop shadow. The drop shadow is outlined in black, as are the letters themselves. A white male figure wearing a ball cap and drawing back an arrow on a crossbow is outlined in black on top of the second "P" in "Appalachian". He faces towards the right side of the image. A white zombie with three arrows shot through it, arms outstretched and one foot raised to step forward is outlined in black on top of the "H" in "Appalachian". The zombie faces towards the left side of the image. Orange hands reach up from the bottom of the following letters in the word "Apocalypse": the first "A"; the first "P"; in between the "O" and "C"; the second "A"; the "L"; the "S"; and the "E". Except as previously indicated, the color white represents background, outlining, shading, and/or transparent areas and is not part of the mark.