The mark consists of the words "Once upon a month" with various design elements associated with the letter "O" in "Once", including: (i) a vertically-oriented oval inside the inner perimeter of the letter "O"; (ii) inside the oval, the silhouettes of two children holding books and a number of varying-sized stars above the books; (iii) a texture between the inner perimeter of the letter "O" and the outer perimeter of the oval; (iv) inside the perimeter thickness of the letter "O", a representation of the moon phases, starting with a blackened moon along the bottom and with the full moon at the top; and (iv) outside and around the outer perimeter of the letter "O" a lace-like design with various spirals, stars, and comets.