The mark consists of the wording "Poppers" with the first letter capitalized and the remaining letters appearing in lower case. All of the letters except for the letter "o" appear in a gradation of the colors red, blue, white and followed by blue and are outlined in black and red. The letter "o" is represented by a basketball in shades of brown and orange with black ribs and black outlining and is partially inside a basketball hoop and net appearing in a gradation of the colors red, blue and white and having red, blue and white tabs at the ends of the net.