Advertising and promotional services; advertising and publicity services; advertising agency services; publicity agency services; production of advertising films; business management and organization consultancy; business management assistance; business management of performing artists; business intermediary services relating to the matching of potential private investors with entrepreneurs needing funding; commercial information and advice for consumers in the choice of products and services; commercial administration of the licensing of the goods and services of others; provision of commercial and business contact information; commercial intermediation services, namely, mediation of contracts for purchase and sale of products for others; consultancy regarding public relations communication strategies; negotiation and conclusion of commercial transactions for third parties; negotiation of business contracts for others; online retail book store services; on-line retail store services featuring downloadable books; organization of exhibitions or fairs for commercial or advertising purposes; advertising and promotional services, namely, presentation of goods on communication media, for retail purposes; promotion of goods and services through sponsorship of sports events; retail book store services; retail store services featuring downloadable books; writing of publicity texts; and web indexing for commercial or advertising purposes

Educational services, namely, conducting classes, programs, workshops and camps in the field of reading; educational services, namely, providing on-line interactive children's stories; education services in the nature of early childhood instruction; educational services for children, namely, providing instructional classes in the field of reading and social gatherings for children; coaching and instruction services in the field of reading; arranging and conducting of colloquiums in the field of reading; arranging and conducting of concerts; arranging and conducting of educational conferences; arranging and conducting of educational congresses; correspondence schools; providing information about education; educational examination; educational services in the nature of reading schools; film production; arranging and conducting of in-person educational forums in the field of reading; lending library services; providing on-line electronic publications, not downloadable, in the nature of children's books; entertainment and educational services, namely, organization of competitions in the field of reading; organization of exhibitions for cultural or educational purposes; physical education; publication of texts, other than publicity texts; publication of books; radio entertainment services, namely, providing radio programs in the field of education and reading; production of radio and television programmes; subtitling; educational services, namely, arranging and conducting of symposiums in the field of reading; educational services, namely, conducting instruction in the field of reading; entertainment in the nature of ongoing television programs in the field of reading; film production, namely, television, video and movie filming services; television show production; providing television programmes, not downloadable, via video-on-demand services; translation; vocational guidance; educational services, namely, providing vocational retraining classes, programs, workshops and camps in the field of reading; arranging and conducting of workshops in the field of reading; writing of articles for periodicals other than for advertising or publicity