The mark consists of the wording "CHOOSE THE RIGHT CHEW FOR EVERY OCCASION" above the wording "CHEW TIMES MAY VARY DEPENDING ON YOUR BREED AND THEIR LEVEL OF ENTHUSIASM" between two dots all above the design of four circles with irregular circumferences, each containing four equal sized generally triangular sections in the top half of each circle, said designs being in the nature of a gauge. There are three vertical lines which divide the four circles. The first circle has the left-most triangular section more lightly shaded than those to its right. The second circle has the two left-most triangles more lightly shaded than those to its right. The third circle has the three left-most triangles more lightly shaded than the one to its right. The wording "DAINTY CHEWER" is inside the first circle, and the wording "DELICATE CHEWS, PERFECT FOR TREATING AND REWARDING" is below the first circle. The wording "MODERATE CHEWER" is inside of the second circle, and the wording "ROBUST CHEWS TO SATISFY THE NEED TO CHEW" is below the second circle. The wording "STRONG CHEWER" is inside the third circle, and the wording "LONG-LASTING CHEWS THAT PROMOTE GOOD DENTAL HEALTH" is below the third circle. The wording "POWERFUL CHEWER" is inside the fourth circle, and the wording "ULTRA LONG-LASTING CHEWS FOR THE STRONGEST CHEWERS" is below the fourth circle.