The mark consists of "Growlin" is at the top of the mark in blue, followed by "GATOR" in green with a yellow outline and a thin black outer outline. Beneath "GATOR" is a picture of a green and yellow alligator with white teeth and claws, red sunglasses with white reflective spots, a brown shirt and a green and yellow bottle in one hand, all with a thin black outline. In the background of the alligator is blue water, black mountains and trees, yellow sun with a thin black outline and orange sky. The alligator picture is surrounded by an oval appearing with a white outline and a thin black outline along with a red inline, which states the following in white writing within the oval: "The Beer With a Bite" on top and "Favorite of Lounge Lizards Everywhere" on bottom. To the sides of the oval are orange ribbons with thin black outlines with green and brown palm trees with thin white outlines and yellow and green wheat with thin black outlines. At the bottom of the mark is "LAGER" in green with a yellow outline and a thin black outer outline.