Medical cost containment services to improve health, affordability and patient experience; cost management for the health care benefit plans of others; health care cost containment; business services provided to the health care and insurance industries, namely, the collection, reporting, and analysis of health care information and health care cost and quality data for business purposes; collection and analysis of data of and for health plan members in the nature of business data analysis; business consulting services in the field of healthcare reimbursement; and business evaluation of insurance and third-party payer reimbursement claims, namely, evaluation of billed claims, identification, evaluation, and correction of medical coding errors, and resubmission of rejected billed claims; all of such services not including pharmacy benefit management services