Application service provider (ASP) featuring software for use (a) in generating and delivering personalized recommendations related to recreational activities and interests and (b) in offering Context-as-a-Service; Application service provider featuring application programming interface (API) software for (a) the creation and delivery of personalized promotions for recreational activities, (b) contextual personalization, and (c) creating and delivering targeted and contextually personalized experiences to consumers; Design and development of computer software for web and mobile software tools and applications for (a) contextual personalization solutions, and (b) offering Context-as-a-Service; Design, development, and implementation of software for web and mobile applications; Software design and development; Computer services, namely, acting as an application service provider in the field of information management to host computer application software for the purpose of (a) creating and generating personalized promotions for recreational activities and interests, (b) contextual personalization, and (c) creating and delivering targeted and contextually personalized experiences to consumers; Computer software development in the field of mobile applications; Design and development of software in the field of mobile applications; Providing temporary use of a non-downloadable web application for (a) the creation and delivery of personalized promotions for recreational activities, (b) contextual personalization, and (c) creating and delivering targeted and contextually personalized experiences to consumers