The mark consists of outer and inner black rings, with the word "evented" in black lowercase letters and centered between the rings at the top, and with a black dot on either side of the word, and the words "for you" in black lowercase letters and centered between the rings at the bottom, with a black dot before "for" and a black dot after "you". The outer and inner rings surround a center circular area with a stylized lower case letter "e" in the center of the inner circle. The letter "e" is shaded with orange, yellow and gold, distressed in some places and resembling the outside of a whole pineapple. Green pineapple leaves sit on the topmost part of the letter "e". White thatching appears in the "e" and white lines outlining the leaves, with all the foregoing "e" design within a black outline. The color white appearing in the rest of the mark represents background and/or transparent areas and is not part of the mark.