The mark consists of the stacked wording "THE CIGAR FIRM" in silver bold capital letters and black lining and outlining with a flame over the letter "I" in the colors of red and orange, and black lining designs on each side of the flame and the word "THE" and black underlining below the word "FIRM". Below the underlining is a brown torpedo cigar with red and black fire ring and gray and silver ash at the end with gray smoke perturbing upward beside the words and all within a square with black outlining. The color white represents background and is not part of the mark as shown.