The mark consists of a circle design, with an outer gray circular border and an inner beige circle, with four rows of black text separated by black vertical lines overlapping the beige circle, and at the middle of the inner beige circle is half of a gray circle border, inside of which is another circle that is beige and gray, and at the center is a gray circle, and overlapping the foregoing are two letter "E"s, one red and one blue, above the letters "R", "A", and "A", with the first "R" and "A" being red, and the last "A" being blue, and the "R" is on its back facing upward and the blue "A" is upside-down, and below are the letters "D" and "T", with the "D" in red and the "T" in blue, such that the red letters form the word "READ" and the blue letters form the word "EAT".