The mark consists of a lower-case stylized letter "h" with even sized block elements, a forty-five degree angled peak joining the vertical left and right vertical elements of the letter "h" and a solid block element within the opening of the lower-case stylized letter "h" evenly spaced from the inside surfaces of the opening, the block element having four sides, each parallel to a corresponding, respective inside surface of the lower-case stylized letter "h" and a fifth side on a plane even with the bottom of the vertical left and vertical right elements of the letter "h". Centered to the right of the stylized element of the mark are the words "natural HOME BRANDS" stacked with uniform left and right margin alignment and top and bottom margin alignment matching the top and bottom margin alignment of the stylized element, with the word "natural" in lower case letters on the stack top, the word "HOME" in capital letters in the stack middle, and the word "BRANDS" in capital letters with horizontal lines extending on either side of the word "BRANDS" to the respective right and left margin alignment on the stack bottom.