The mark consists of a lower-case stylized letter "h" with even sized block elements, a forty-five degree angled peak joining the vertical left and right vertical elements of the letter "h" and a solid block element within the opening of the lower-case stylized letter "h" evenly spaced from the inside surfaces of the opening, the block element having four sides, each parallel to a corresponding, respective inside surface of the lower-case stylized letter "h" and a fifth side on a plane even with the bottom of the vertical left and vertical right elements of the letter "h". Centered below the stylized element of the mark are the words "natural HOME BRANDS" stacked with left and right margins matching the left and right margins of the stylized element, with the word "natural" in lower case letters on the stack top, the word "HOME" in capital letters in the stack middle, and the word "BRANDS" in capital letters with horizontal lines extending on either side of the word "BRANDS" to the respective margin border on the stack bottom.