The mark consists of the word "HANDCRAFTED" in black stylized font arched above a design of black mountains with white snow above the wording "ANDINO RUM" in black stylized font with the word "ANDINO" above the word "RUM". Below the word "RUM" is a horizontal straight black line and below the line is the wording ""BARREL AGED ANDEAN RUM"" in black stylized font with black quotation marks framing the words. At the bottom right of the mark is a red and white circular seal consisting of four concentric circles with the outermost circle in white and outlined in red with the wording "DISTILLED IN PERU" in red stylized font following the upper arc of the circle with two red circles one on each side of the wording and the wording "AGED IN AMERICAN OAK BARRELS" in red stylized font following the lower arc of the circle. The second circle is red, the third circle is white and the innermost circle is red. Across the four concentric circles is a white banner outlined in red with the wording "ANDEAN RUM" in red stylized font centered in the middle of the banner. To the left of the seal is the wording ""From Cane to Glass"" in black stylized font with black quotation marks framing the words above a black straight dotted line, and below the dotted line is the wording "750 ML 45% ALC/VOL 90 PROOF" in black stylized font. The color white in the background merely represents a transparent area and is not claimed as feature of the mark.