Utility services, namely, coordinating the usage of power by customers to selectively reduce demand on an electrical power grid; utility services, namely, peak electrical power reduction services; utility services, namely, establishing and operating a peak electrical power usage reduction program under which electrical power usage equipment is remotely controlled at the residential premises of customers participating in the program to reduce peak power demand on an electrical power grid in return for power cost saving incentives; establishing and operating a peak electrical power usage reduction program under which electrical power usage equipment is adjusted, deactivated, or rescheduled at business premises participating in the program to reduce peak power demand on an electrical power grid in return for power cost saving incentives

Providing an incentive program for encouraging electrical power users to reduce power usage; providing a program by which electrical power consumption is reduced at selected times; remotely controlling the operation of energy consuming equipment at business premises to selectively reduce energy consumption; remotely controlling the operation of thermostats, electrically powered heating, air conditioning, water heaters, and other equipment of electrical power users to selectively reduce demand on an electrical power grid; notifying and providing incentives to energy users to control the operation of energy consuming equipment at business premises to selectively reduce energy consumption; notifying and providing incentives for electrical power users to control thermostats, electrically powered heating, air conditioning, water heaters, and other equipment to reduce the use of electrical power