The mark consists of a combination mark which consist of a mascot illustration and wordmark. The mascot is an illustration of a robot with a clock and pendulum design in its body. The mascot comprises of the colors beige, dark brown, yellow, light orange, orange and cherry red. The robot has an antenna (dark brown with a circular tip cherry red) on its head (orange), arms (dark brown), eyes (beige inside and dark brown outside and dark brown pupils), ears (cherry red), a clock on its body (small and big hand, dark brown and yellow; inside of clock, light orange with dark brown circular lines), with a pendulum at the bottom of the robot (dark brown) and four square teeth (beige). The robot is on the left side of the text. The wordmark which is on the right of the robot consist of three words BIRCH ROBOT .com. The word "BiRCH" (cherry red) is above the word "ROBOT" (dark brown) and ".com" (dark brown) and has a wood grain texture effect throughout the letters. All letters in the word "BiRCH are uppercase except for the letter "i" which is lowercase. The word "ROBOT" is placed below the word "BiRCH" in all uppercase letters. The word ".com" is in lowercase letters and is placed vertically underneath the letter "H" from the word "BiRCH".