The mark consists of the word "NICHE" in stylized font, wherein the letters appear to be 3-dimensional. The left side of the capital letter "N" contains several horizontal lines that form rectangular shapes that are stacked on top of one another from the bottom to the top of the letter. Some of the rectangular shapes contain dots in them and a dashed vertical line extends from the top of the letter "N" to the bottom of the letter, thereby passing through the rectangular shapes. An irregularly-shaped half-circle extends from the pointed portion of the bottom of the letter "N", underneath the letter "c" and to the left portion of the letter "h". The irregularly-shaped half-circle contains diagonal lines that cause the shape to appear as a swirl. Between the diagonal lines are dots and a curved line extends from the top of the half-circle to the bottom of the half-circle. A shaded square appears at the top left portion of the letter "N" and a grid-like design containing a dot appears at the top right portion of the letter "N". A grid-like design also appears on top of the vertical line portion of the letter "i" and a heart forms the dot in the letter "i". A series of diagonal lines forming irregularly shaped polygons appear on the top portions of the letters "c" and "e". A series of horizontal lines appear on the inner portions of the letters "c" and "h" and form irregularly-shaped polygons that are stacked on top of one another. The bottom right portion of the letter "h" curves towards the letter "e" such that the bottom portion of the letter "h" forms the bottom portion of the letter "e". Three dots appear across the bottom portion of the letter "e".