The mark consists of a split, opened brown rum barrel sitting on white, brownish sand. In the background is a large, round yellow sun edged with burnt orange spiked rays. Emerging from the opened barrel are two yellow, green framed placards stacked one on-top the other. the top placard is typeset in red color with the word' Jammin". The lower placard is typeset in red color with the word "island". Below the placards and etched in the color yellow on the barrel is the word "BBQ". Also emerging from the left side of the open barrel is a miniaturized coconut tree with 4 distinctive green leaves and 3 brown round coconuts. Two black bird caricatures are flying off in the distance between the coconut tree and the sun.