The mark consists of a thin black circle with a smaller yellow circle inside of it, the wording "WAKE UP WORLD" in purple on the inside left hand border of the black circle, the "&" symbol in yellow with a black border in large lettering on the inside bottom of the yellow circle, with all lettering on a white background, with a depiction of a man with a tan face sitting cross-legged in a purple suit and fedora with black shoes, a yellow shirt, and a purple tie on the & symbol with an open yellow laptop that has the black lettered wording "WAKE UP WORLD" on it, the portion of the yellow circle to the right of the man being purple, the wording "SMELL THE COFFEE" in black letters in the inside right hand side of the yellow and purple circle to the right of the depiction of the man.