Blank near field communication (NFC) tags; Near field communication (NFC) tags for providing advertising information, enabling purchase of goods and/or services, and accessing e-commerce sites and platforms; Blank near field communication tags; Near field communication (NFC) cards, namely, smart cards; Near field communication chips, namely, encoded electronic chip cards for identifying particular users of the smart cards; Near field communication (NFC) devices, namely, smart cards and smart card readers; Downloadable software that allows consumers to access e-commerce applications and websites using near field communication tags; Downloadable software for accessing, browsing and searching online databases in the fields of e-commerce, mobile, commerce, and online shopping; Download software for scanning near field communication tags, cards, and devices; Downloadable software for browsing and purchasing consumer goods featuring wish lists, favorites, alerts, schedules, fulfillment options, chat messages, virtual shopping carts, and digital point of sale displays; Mobile applications for e-commerce, mobile commerce, and online shopping, namely, downloadable software for browsing and purchasing consumer goods

Advertising and promotion services and related consulting; Marketing consulting services; Development, preparation and design of customized promotions for business, customized advertising campaigns, and customized marketing campaigns, all for others; Direct marketing services; Advertising and marketing; Development of marketing strategies and concepts; Providing a website featuring an online marketplace for exchanging goods and services with other users featuring wish lists, favorites, alerts, schedules, fulfillment options, chat messages, virtual shopping carts, and digital point of sale displays

Software as a service featuring software for use with near field communication tags in the fields of e-commerce, mobile commerce, and online shopping for browsing and purchasing consumer goods; Platform as a service featuring computer software platforms for use with near field communication tags in the fields of e-commerce, mobile commerce, and online shopping for browsing and purchasing consumer goods; Application service provider featuring software for use with near field communication tags in the fields of e-commerce, mobile commerce, and online shopping for browsing and purchasing consumer goods; Providing on-line non-downloadable software for browsing and purchasing consumer goods via e-commerce, mobile commerce, and online shopping featuring wish lists, favorites, alerts, schedules, fulfillment options, chat messages, virtual shopping carts, and digital point of sale displays; Providing temporary use of a web-based software application that allows consumers to access e-commerce applications and websites using near field communication tags; Providing temporary use of a web-based software application featuring software for accessing, browsing and searching online databases in the fields of e-commerce, mobile commerce, and online shopping; Providing a website featuring on-line non-downloadable software for browsing and purchasing consumer goods featuring wish lists, favorites, alerts, schedules, fulfillment options, chat messages, virtual shopping carts, and digital point of sale displays