The mark consists of the larger wording "TACOS TIJUANA" with "TACOS" in green and "TIJUANA" in white, both outlined in black, and then outlined in yellow on the top and green on the bottom of the wording. This wording is superimposed on a tan color animated chef with a white chef's hat and apron and socks and with white teeth, black facial hair, black pants and black shoes with a black wrinkle on the apron, a red t-shirt and holding a black handled knife with grey blade, with black lines indicating the motion of cutting a brown meat pole with yellow pineapple slices above and below the meat, and holding a tan folded taco shell with brown meat and green topping in the right hand, all superimposed on a red circular background outlined in black, then yellow, then white and then green. Above and circling the circular design in red lettering is the wording "NOT JUST ANY TACO! GOOOOD TACO!".