The mark consists of a landscape where the upper half above the horizon is sky and the lower half below the horizon is a field laid out with grid lines. At the top of the mark is the wording FARM BIZ in large uppercase lettering. Below is the wording FARM & RANCH BUSINESS RECORD KEEPING in smaller lettering on three lines with the first letter of each word capitalized. To the left of this wording is a computer and monitor. On the right side of the horizon is a barn with a silo and a tree behind the barn. On the field is a cow, a pig, and a tractor with a man inside. At the bottom of the mark is the wording SPECIALIZED DATA SYSTEMS, INC. in small lettering with the first letter of each word capitalized. Above the left end of the this wording is an ear of corn and above the right end of the this wording are three stalks of wheat.