Data collection and analytics; a web-based system for collecting opt-in first party data from the followers of a property or brand; interactive applications for collecting audience data through forms and social media login integrations; a display system for exploring audience attributes and interests; anonymized and aggregated third-party audience data

Providing a web-based system for collecting opt-in data from the followers of a property or brand, namely, providing platform as a service (PAAS) services featuring interactive computer software application platforms for collecting audience data through forms and social media login integrations and for accessing on-line non-downloadable graphics, image, photographic, textual and video content in the form of a display system for exploring audience attributes and interests, and for collecting data and analytics for use in preparing exportable datasets and printable reports of said data, and for anonymizing and aggregating third party data