The mark consists of 3 shapes that when placed together resemble the letter "W." The shapes all slant to the right. The middle of the 3 shapes has two parallel right slanted lines that when placed against the middle shape are meant to resemble the dividing lane lines of a paved highway. Below the "W" is the name of the company "Dean Word Co." Those letters are styled in a modern feeling font. Below the company name is the year 1890. The year "1890" is preceded by a long horizontal dash and followed an equally long horizontal dash. All of the elements of the logo are centered vertically over one another. The 1st and 3rd portions of the "W" are maroon. The middle portion of the "W" is a combination of both light and dark grey; additionally, it includes two parallel right slanted lines that are yellow. The letters for the name of the company are maroon. The horizontal lines one either side of the year are dark grey, the numbers in the year are also dark grey.