Advertising, marketing and promotion services and consulting services therefor; marketing research services, advertising research services, business research services, and consumer marketing research and consulting services therefor; demographic, consumer purchase and consumer behavior research services; analysis of market research data and statistics; analysis of market research data and statistics in the fields of television viewing behavior, television advertising and marketing reach and effectiveness; media marketing and advertising research and analysis services; compiling and analyzing statistics, data and other sources of information for business purposes; business management consulting with relation to strategy, marketing, sales, operation, product design particularly specializing in the use of analytic and statistic models for the understanding and predicting of consumers, businesses, and market trends and actions; consumer strategy business consulting in the fields of marketing, sales, operation, and product design particularly specializing in the use of analytic models for the understanding and predicting of consumer, business, and retail market trends and actions; conducting market research regarding audience measurement, media exposure measurement, and audience exposure to commercial measurement; advertising monitoring services, namely, managing the serving, targeting, tracking and reporting of advertisements; providing information and data in the field of advertising, marketing, and business and market research; providing information and data in the field of market research, business research and consumer behavior as it pertains to audience measurement, audience ratings, public opinion, media exposure measurement, demographics, geographics, and consumer trends; providing demographic information and data about consumers of entertainment services for advertising and marketing purposes

Media planning optimization services, namely, software as a service (SAAS) services featuring software for conducting data collection, compilation and analysis and allowing data retrieval, access, management and analysis in the fields of analyzing television viewing, analyzing television advertising and marketing, television audience participation research, audience measurement, audience exposure to commercial measurement, audience ratings, public opinion, media exposure measurement, market research, market surveys, business research, demographics, geographics, consumer behavior and consumer trends; software as a service (SAAS) services featuring software for collecting, aggregating, segmenting, managing and analyzing data and information in the field of advertising and marketing; software as a service (SAAS) services for software for collecting, aggregating, segmenting, managing and analyzing data and information for the entertainment industry; providing temporary use of non-downloadable software for collecting, aggregating, segmenting, managing and analyzing data and information in the field of advertising and marketing; providing temporary use of non-downloadable software for collecting, aggregating, segmenting, managing and analyzing data and information for the entertainment industry; providing temporary use of non-downloadable software for conducting data collection, compilation and analysis and allowing data retrieval, access, management and analysis in the fields of analyzing television viewing, analyzing television advertising and marketing, television audience participation research, audience measurement, audience exposure to commercial measurement, audience ratings, public opinion, media exposure measurement, market research, market surveys, business research, demographics, geographics, consumer behavior and consumer trends; data mining