The mark consists of the top of a gray arch in the upper left corner, which fades into blue, white and then blue across the bottom. The bottom part of the arch is intersected with a curved gray line fading to white on the right side. The entire mark appears on a dark blue background fading on the bottom to light blue. In the middle of the dark blue area is a light blue shaded oval within a surrounding dark gray and light gray oval. Within the oval, the white stylized wording "DR. SCHOLL'S" appears with a yellow period after the letter "R" in "DR." Above the oval is "AMERICAN LIFESTYLE COLLECTION" in stylized white letters with a five pointed white star in between the terms "AMERICAN LIFESTYLE" and "LIFESTYLE COLLECTION."