The mark consists of a black outer circle containing the white words "THE FRANKIE FILES" on the top of the circle and the white words "K9 CHARACTER DEVELOPMENT" on the bottom of the circle. Inside the circle is a light brown English bulldog with black outlining and detailing, and black below the ears and inside the mouth. The dog has a dark pink tongue with a black curved line on the tongue. The dog has black, light brown and white eyes, a gray and black nose area, with light pink area above and below the mouth. Above the light pink area is white area on the face and head. The dog has white area on its chin. The inner circle that holds the dog has a light blue background above the dog and a green background below the dog.