Advising, consulting and conducting business and market quantitative and qualitative research services that investigate and measure client and brand positioning and perceptions, customer satisfaction and reaction, price, product and client strengths and weaknesses and other indicia to identify needs, recommendations and approaches, and analyzing big data, choice modeling, customer needs, desires and satisfaction measurement, brand and advertising tracking, surveys, feedback, focus groups, social media listening and mobile diaries, and providing and creating the design, customization and analysis associated with such market research, surveys and evaluations and recommendations to optimize client results