Software as a service (SAAS) services featuring software for mapping objects for the purpose of curating physical goods and services, including retail goods and services, for the purpose of building a social network around, commenting on and selling advertisements against retail goods and services, coordinate marketplace transactions in a store, coordinating marketplace transactions between the physical world and online stores, and for aggregating data from multiple users; Software as a service (SAAS) services featuring software for providing data that different applications can use or interchange around an object for the purpose of curating physical goods and services, including retail goods and services, for the purpose of building a social network around, commenting on and selling advertisements against retail goods and services, coordinate marketplace transactions in a store, coordinating marketplace transactions between the physical world and online stores, and for aggregating data from multiple users; Software as a service (SAAS) services featuring software for augmented reality for the purpose of curating physical goods and services, including retail goods and services, for the purpose of building a social network around, commenting on and selling advertisements against retail goods and services, coordinate marketplace transactions in a store, coordinating marketplace transactions between the physical world and online stores, and for aggregating data from multiple users