The mark consists of an oval with a small ribbon/banner above and a larger ribbon/banner below the oval; the ribbons are red and the top ribbon has a circle outlined in red centered on the top with [the seal of Mexico] an image therein which includes a brown, yellow, and black eagle, a green and yellow snake, a pink and green cactus on a yellow, orange and blue base [and a green and yellow plant with green and red design]; the bottom ribbon has the [flag of Mexico] centered therein in green, white, and red and includes a brown, yellow, and black eagle, a green and yellow snake [, a pink and green cactus on a yellow, orange and blue base, and a green and yellow plant with green and red design]; the oval is made of green and red concentric ovals with the words " LA RICURA" in green block lettering outlined in black with a small cow with black spots and a red barn and green tree image on eitherside of these words; the words "DE MI PUEBLA" are in red colored fanciful lettering centered below "LA RICURA" with the words "DE MI" centered in smaller lettering and the word "PUEBLA" centered below "DE MI" in large lettering.