Financial services, namely, providing a virtual, digital and cryptocurrency currency for use by members of an on-line community via a global computer network; financial services, namely, virtual, digital and cryptocurrency exchange transaction services for transferrable electronic cash equivalent units having a specified cash value; financial cash management, namely, facilitating and tracking transfers of electronic cash equivalents; virtual, digital and cryptocurrency currency exchange transaction services for transferrable electronic cash equivalent units having a specified cash value; financial services, namely, electronic funds transfer via electronic communications networks; providing financial information via a web site; providing an online computer web site that provides commercial financial transaction data, account management, financial reporting, accounting features and related reference information; financial exchange services; virtual, digital and cryptocurrency monetary exchange services