The mark consists of the words Choo Boot in red, with grey outlining. A small red circle with a red heart shape inside which is between the word choo and boot. Underneath is a dark gray and white spotted cartoon dog wearing dark gray short-sleeved shirt with the words Cha Cha in red letters on it. The dog has a red nose and is wearing gray and dark gray shorts. A single light gray boot tilted at an angle, the toe area of the boot facing the left, with a blue tennis ball attached to boot by a grey string.The boot has two ropes going through it, a blue rope and a grey rope with black outlines. The letters CB is red and located on the boot. A cow shaded in white and black is on top of the boot design.