Software as a service (SaaS) services featuring artificial intelligence and machine learning software for use in the optimization of key product, marketing, and business metrics; software as a service (SaaS) services featuring software for use in data analytics, artificial intelligence and machine learning, specifically for use in web site optimization, mobile application optimization, and software optimization; software as a service (SaaS) services featuring software for data analytics, anomaly detection, and recommendation and decision support based on data analytics and compilation, data mining, knowledge management and research, business process and data optimization, automation of predictive analytic processes, optimization of predictive analytic business decisions, business intelligence information gathering and analysis, forecasting and reporting of possible predictive outcomes, application of company and market data and data analytics, accounting and financial reporting and analysis, budgeting, enterprise management, data extraction, data monitoring, statistical compilation of market data, economic forecasting, market analysis, personalization and contextualization of user experiences and other elements of a company website, application or other software or platform, and optimization of company key performance indicators and business metrics; providing information, advice and consultancy in the fields of artificial intelligence and machine learning