The mark consists of a reddish brown rotten apple front and center with a bite mark on the right side, in the background in red color is the nyc skyline which includes the twin towers and the statue of liberty, a shading of the skyline is also inside/within the apple. The brown stem found at the top of the apple holds a pair of white sneakers dangling in such manner that resembles the sneakers that dangles across telephone poles in nyc streets . The company name "Grand City" can be found directly underneath the logo/image in red and dark brown.