The mark consists of a character drawing of a boy, white outlined in blue, with a smiling face, red hair, red and white striped shirt, blue shorts, white sneakers with blue laces, holding a white bag of sugar outlined in blue in his right hand with a red stripe around the bag, a small image of the boy in blue, white, and red, a speech bubble in white outlined in blue, and a blue sugar bowl with the words "WHITE SATIN" in white on the front of the bag, with illegible blue writing under the red stripe, and a blue sugar bowl with the words "WHITE SATIN" in white on the side of the bag and an eaten cookie, white outlined in blue, in his left hand.